Semalt: 5 Reasons For Not Getting Enough Hits On The Site

The following is a list of five areas that regularly go neglected because the owner either does not understand how they work or how to handle them. Take note that changes don't present positive results immediately and require patience.

Jason Adler, the Customer Success Manager of Semalt Digital Services, explains here the most common SEO mistakes.

1. Not Good Enough Content

Currently, search engines, especially Google, treat content quality with great significance and set their algorithms to make sure that they only capture good content. Low-quality content and overall website are a precursor to having low website hits and minimized traffic. Apart from search engines, social media also has an indirect influence on ranking and website traffic.

Content that is sure to increase traffic satisfies all copywriting tips working after Panda, and Penguin, published on a high authoritative page, researched well and unbiased.

2. Aiming for High Competition Words

It mainly concerns the search engines. Many websites compete to be on the first page of the SERP, which has only ten slots. Search engines try to display the most trusted sites on these top ten positions. Most of these sites are aware of the most popular keywords used in the market. Due to this competition, attempting to rank for the same popular keywords for an upcoming website is difficult.

Since popular keywords are out of the question, an alternative is to use the long trail. Incorporate the long-tail keywords when using the Google keyword tool as they have less competition. The website traffic may not be as much as the popular keywords but is an excellent way to enhance the trust perception by search engines.

3. Slow Website

Google uses speed as a ranking factor since it wishes to maximize its user's experience. Even so, customers are more likely to revisit a website with a fast load. If it loads slow, users will exit the page. The site or page may receive referral traffic from other sources but fails to meet the minimum load speed of 4-5 seconds, thus leading the visitors to leave without viewing anything. If the loading time increases on a website, then the website hits are sure to improve which also tends to grow traffic. It also maximizes the chance of appearing on the top ten slots.

4. A Hit by Panda or Penguin

Changes in search engine algorithm can affect how a website ranks on the SERP, and consequently, the amount of traffic received. If Panda or Penguins hits your site, then the traffic experienced continues to drop each day significantly. Compare the Google Analytics report to when the traffic began to decline with when Google made updates to their algorithm. If there is a correlation, then proceed to make some changes as well to recover website traffic.

If it was neither of the two, then perhaps it is still young, there is little content, there is no evidence of social media use, no alternative sources of traffic, or making one or more of the mentioned SEO mistakes.

5. Hired the Wrong SEO Firm

There are a lot of self-proclaimed SEO specialists on the web today. Choosing the wrong SEO company could cost the business of its traffic and other opportunities. Do not believe everything that appears on the internet. Verify and confirm every person or group you take on for SEO analysis.